10 hospitality campaigns that captivated customers
Hospitality brands are constantly in pursuit of innovation, creativity, and strategic marketing activities to attract more guests to their venues. Competition is a constant drag, so campaigns play a vital role in capturing the attention of your future customers.
Let’s explore 10 remarkable (as in, they are worthy of remarks) examples of how hospitality brands have successfully attracted more guests to know about their venues.
Homm Dessert - social media influencers
Homm Dessert, a Thai dessert cafe with multiple stores in Melbourne, has taken a savvy approach to attracting guests. Led by a Master Chef Winner from Thailand, the cafe collaborates with social media influencers and food reviewers to showcase its attractive dessert items and seasonal menus. Through partnerships and engaging content on TikTok, Instagram, and Facebook, Homm Dessert amplifies its brand, capturing the attention of a young audience of dessert lovers.
Check it out: https://www.tiktok.com/discover/homm-dessert?lang=en
SOKO - monthly changing menu
SOKO, the Amazonian jungle-inspired rooftop bar and Peruvian-Japanese restaurant sitting in the Brisbane CBD, attracts guests with a different menu with all new dishes every month. A standout campaign, the Secret Jungle Sunday Lunch, entices with exclusive set menus and beverage selections at valuable prices, ensuring each visit is a fresh culinary adventure. This dynamic approach keeps SOKO at the forefront of Brisbane's dining scene, constantly evolving to meet ever-changing tastes.
Check it out: https://sokobrisbane.com.au/secret-jungle-sunday-brunch/
Morris House - Girls Gathering To Make New Friends event
Morris House is a triple-level bar with an all-weather rooftop in Melbourne with an impressive list of local and international beers. Morris House hosted a “Melbourne Girls Gathering” event for 20 girls who didn’t know each other but sat together and shared their life stories. Through this thoughtful and inclusive approach, Morris House has expanded its customer base and established itself as a go-to destination for women looking to unwind, connect, and create cherished memories with like-minded individuals.
Check it out: https://www.tiktok.com/@yourboujeegal/video/7264099981924240647
The Pancake Parlour - Winter Deals: $10 Pancake For Below 10 Degrees outside
The Pancake Parlour is an Australian family-owned pancake restaurant chain that offers a tempting incentive for customers to cozy up with a stack of pancakes when the temperature drops below 10 degrees. This clever campaign not only provides a delicious treat but also taps into the seasonal allure of comfort food during colder months and budget-friendly dining options. By offering their signature pancakes at a discounted price based on the weather, The Pancake Parlour creates a sense of anticipation and excitement, encouraging patrons to indulge in a warm and satisfying meal.
BrewDog - Personalised cans of Punk IPA
Originating in Scotland but with pumping venues around the world, BrewDog runs an innovative Mother's Day campaign that is set to elevate the celebration to new heights for the UK market. By offering customers the chance to personalise their 6x Punk IPA cans with chosen names and images, alongside an official harmony glass, BrewDog is tapping into the sentimentality and uniqueness of the occasion. This personalised touch not only adds a special flair to the gift-giving process but also fosters a deeper emotional connection between the brand and its customers.
Check it out: https://www.brewdog.com/uk/create-your-personalised-can
QT Hotels and Resorts - Get A Room!
QT Hotels and Resorts in Australia has introduced a “Get A Room!” promotion throughout February, celebrating Valentine’s Day by offering guests who stay between the 1st and 29th, or purchase a QT gift card, a chance to win a variety of expensive gifts. This promotion not only entices couples looking for a romantic getaway but also appeals to individuals seeking a chance to indulge in luxury experiences.
JOE & THE JUICE - 300 EGGCADO SANDWICHES GIVEAWAY
A Danish chain of juice bars and coffee shops with its core business in Europe and the US is known for its viral “Tunacado Sandwich” and has just made a massive 300 Eggcado giveaway in London. This bold campaign not only introduces their new menu item, but also serves as a magnetic draw for both loyal patrons and curious newcomers. By offering such a generous giveaway, the chain creates a buzz that extends beyond their existing customer base, enticing new guests who may have yet to experience their delectable sandwiches and juices.
Check it out: https://www.tiktok.com/@joeandthejuice/video/7332822768318172448
Wynn Las Vegas - A personalised social media concierge
Wynn Las Vegas offers a personalised social media concierge service with links provided on their Instagram bio, assisting guests with reservations, recommendations, and special requests. This seamless integration of technology enhances the guest experience and fosters loyalty. The ease of access provided through social media enhances convenience and accessibility, making it more enticing for individuals to consider Wynn Las Vegas for their next trip.
Check it out: https://www.instagram.com/wynnlasvegas/
Starbucks’ Reward Program - collecting points from every purchase for free drinks and food items
Starbucks has created a reward campaign that allows customers to collect points (such as earning 1 star) from each purchase, and once a customer hits 9 stars, the 10th drink is redeemed as free. This campaign is available through purchasing through the Starbucks app. This incentivises repeat visits and encourages customers to become loyal members of the Starbucks community, which has the advantage of being everywhere - making that 10th drink more convenient.
Check it out: https://www.starbucks.com.au/starbucks-rewards/
Fonda - Restaurant collaboration with Wonderbao
Fonda has created a limited-edition collaboration menu with Wonderbao. This unique offering features two delectable bao buns alongside a newly-launched Mexi bun, blending Mexican and Asian flavours in a tantalising fusion. By introducing these exclusive menu items, the restaurant generates buzz and excitement, attracting both loyal customers and curious newcomers eager to indulge in the culinary delights of this one-of-a-kind collaboration.
Check it out: https://concreteplayground.com/melbourne/event/fonda-x-wonderbao
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