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News
Better together: Mr Yum and me&u complete merger to create a food-tech super team
The two leading sales and marketing tools for hospitality brands, Mr Yum and me&u, have completed a merger to become the global leader in their category. The combined company, which processes over $2B in dining transactions per year, will be led by Mr Yum co-founder, Kim Teo, as the new chief executive.
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Operations
The economic and social benefits of food halls, especially in the post-pandemic world: An interview with Simon Anderson
Simon’s journey and insights into the food hall concept highlight the potential for tech companies in the food service industry to innovate and adapt. By embracing principles such as inclusivity, community, and the blending of technology with traditional hospitality values, businesses can create spaces that not only meet the evolving needs of consumers but also contribute positively to local communities and economies.
Insights
10 hospitality campaigns that captivated customers
Hospitality brands are constantly in pursuit of innovation, creativity, and strategic marketing activities to attract more guests to their venues. Competition is a constant drag, so campaigns play a vital role in capturing the attention of your future customers.Let’s explore 10 remarkable (as in, they are worthy of remarks) examples of how hospitality brands have successfully attracted more guests to know about their venues.
Case Studies
How The Goose saw a 6x increase in table ordering after moving to me&u
"We were upsetting customers, staff were having an awful time, and we were no longer trusting the system. We were putting pressure back on the servers at the till, which is what we were trying to avoid. We want guests to stay at their table and enjoy the view and need them to be able to trust the system to put in a second round of drinks and know it’s coming.”
Case Studies
Creating customer-led upsells at Cornwall Park Cafe
Cornwall Park Cafe in Auckland is a relatively small venue with a big menu and an even bigger heart. They used to have a queue because they have just two tills and we do like 1000 customers per day, so Venue Manager, Giovanni, set up me&u to increase efficiencies.
Product Updates
15 book recommendations for the restaurant, hospitality, and service industries
If you’re running a blossoming hospitality business, you probably don’t have time to read books, but you do have time to recommend books to other people and portray an air of having read them yourself. So here are 15 book recommendations for people who want to learn about the restaurant, hospitality, and service industries.
Case Studies
Bringing a neighbourhood and community vibe
"We integrated me&u into more of our takeaway aspect and then we phased out other delivery partners because they were effectively ripping us off"
Marketing
How other industries have personalised their products
Personalised customer experiences can be implemented in a variety of ways across different industries. Here are a few examples of how various industries have personalised their customer experiences.
Pantry essentials
All of the good stuff that you are looking for. Listen to hospo talents talking about the latest food trends, tune into short and snappy webinar episodes or join us at a live event.