Email marketing is one of the quickest, easiest and most cost-effective ways of connecting with your customers.
A great email campaign can turn a one-time customer into your newest loyal fan. So whether you’re just getting started on email marketing to your customers, or have been perfecting your campaigns for years, we’re committed to connecting your powerful Mr Yum data with your marketing tools to drive more loyalty and increase sales from your customers.
So, what email marketing tools exist today?
There are so many options out there for your customer marketing emails: Sprout by MyGuestList, TalkBox by ImpactData, MailChimp and more, and we’re busy building the most popular integrations to support your marketing. Mr Yum already seamlessly integrates with Sprout and TalkBox, with MailChimp coming soon. Put simply, this means that email addresses from your opted-in customers flow into your Marketing CRM ready to be used in your next campaign.
What does that mean for me?
Unlike other mobile ordering platforms, with Mr Yum you own your customer data 100% and we want to help you get as much value as possible from this data for your business.
They say 80% of sales come from the top 20% of your most loyal customers, so when you’re thinking about your marketing plan, targeting people who have ordered via Mr Yum before is a great place to start. And it’s much cheaper and easier than finding new customers!
What features should I look for?
Digital marketing platforms can help drive customer engagement through such actions as:
- Sending welcome messages to new customers
- Rewarding customer loyalty
- Re-engaging lost customers
Features differ between Sprout, TalkBox, and other options, but the core functions of sending emails and text messages to customers are a great place to promote:
- New specials such as a Tuesday Happy Hour
- Seasonal campaigns such as Mother’s Day
- Sending a ‘thank you’ email suggesting the customer leaves a Google review.
How do I get started?
If you’re an existing Sprout or TalkBox customer, get in touch with Mr Yum to get set up in a flash.
Even if you’re not ready to start sending campaigns we highly recommend getting in touch so you have all the tools ready to go when you need them.
Watch this short video from ImpactData where they talk to our CEO, Kim Teo, about our partnership.